Hi, I'm Joe!

Builder of products and teams.

headshot of Joe Cotellese
Unlock Your Product's Full Potential with an Expert Product Management Consultant: From concept to market success, I specialize in guiding companies through the entire product development journey, leveraging my expertise in SaaS, iOS, and Android. As the co-founder of ClipDish, a recipe app powered by the same strategies I teach, my real-world insights ensure practical advice and actionable solutions for startups and corporations alike. Let's transform your ideas into thriving products that make a difference - reach out to me today.

Recent projects

ClipDish logo


"Genius" cooking app for iOS devices that helps customers find and organize recipes.

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Lift Every Voice logo

Lift Every Voice

Tool deployed at UPenn Hospital to document experiences of racism in health care settings.

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Instinct Vet logo

Instinct Vet

Embedded product manager helped develop requirements and wireframes for outsourced product features.

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BoltOn Technologies logo

BoltOn Technologies

Brought in to help coach the product and dev team and act as interim Chief Product Officer during company acquisition

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Recent product management articles

Product Management vs. Project Management: The Perils of Dual Roles

Product managers and project managers serve different purposes in an organization however, inexperienced orgs treat them the same. Learn why this is bad.

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Learn Product Management With These Great Books

Here's a list of my favorite product management books. Read these and up your game!

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The Mom Test Book Summary

Read my notes and book summary from the excellent product management book The Mom Test.

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Can't Keep Up? Use This Simple Product Prioritization Framework

Learn how to prioritize your product backlog using the Value/Effort ratio for efficient and effective decision-making. Simplify and optimize your backlog management.

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