Hi, I'm Joe!

Builder of products and teams.

headshot of Joe Cotellese

Unlock Your Product’s Full Potential with an Expert Product Management Consultant: From concept to market success, I specialize in guiding companies through the entire product development journey, leveraging my expertise in SaaS, iOS, and Android. As the co-founder of ClipDish, a recipe app powered by the same strategies I teach, my real-world insights ensure practical advice and actionable solutions for startups and corporations alike.

If you’re new to the field or want to deepen your knowledge, start with my Essential Guide to Software Product Management.

Let’s transform your ideas into thriving products that make a difference – reach out to me today.

The Software Product Management Blog

Behavioral Psychology in Product Management: Lessons from Predictably Irrational

Discover how behavioral economics principles from Dan Ariely's 'Predictably Irrational' can transform your product strategy, design, and user engagement.

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How to Set Up GTD in OneNote (With Template & Automations)

Implement the Getting Things Done in OneNote with this comprehensive guide. Improve your productivity and streamline your GTD workflow.

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Plan Your Conference Schedule with ChatGPT in Minutes

Use ChatGPT to build a custom conference schedule that fits your goals and helps you skip the noise.

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AI Should Be Useful, Not Just Clever

In the rush to implement AI into everything, are we forgetting the core principles of good product management? Here's a cautionary tale from Microsoft Word and Copilot.

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Discover Innovative Solutions and Proven Expertise

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Mio Vino

App for iOS launched in 30 days as an experiment in AI driven development workflows

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MariaDB

VP of Product overseeing one of the world’s most popular database systems.

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ClipDish

"Genius" cooking app for iOS devices that helps customers find and organize recipes.

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Lift Every Voice

Tool deployed at UPenn Hospital to document experiences of racism in health care settings.

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