Joe Cotellese

👋 Hi! I'm Joe – product guy, coach and founder.

What John Mulaney can teach us about bad UX design

2021-10-04
Last night we went to see John Mulaney at the Academy of Music in Philadelphia. We arrived at 6:45 to find two lines wrapped around the block. I expected a line, COVID screening takes time. What I didn’t expect to find was a second line inside the theater where people were taking our phones and watches and putting them into security bags. I was really looking forward to this evening. It was the first time I’ve seen a popular comedian in a venue like this. Continue reading

Should Product Managers Do Wireframes? The Answer is a Resounding Maybe.

2018-10-11
To promote a recently penned blog post, Product Plan CEO @JimSemik recently posted the question “Should product managers wireframe?" on LinkedIn. I have some thoughts on that I’d like to share. This question assumes that we’re talking about product managers in the software business. If you’re a product manager for a soup company, you might not get as much out of this answer. We all know that a product manager’s primary responsibility is to understand the market, customer and align it with your business strategy. Continue reading

Does your app save content offline? Humanize your filenames.

2017-08-27
I am on a quest to help UX designers think about humanizing their products. In this post I’d like to talk about humanizing filenames when your application saves an invoice. Any application that bills it’s customers should have a human readable file name. Your customers need those invoices when they submit expense reports. It’s frustrating to have a folder full of poorly named files when you are trying to find a specific invoice. Continue reading

Lazy UX Design - Phone Number Fields

2016-05-15
Grrr, I hate poorly designed forms. I’m especially annoyed by forms that want humans to think like computers. Case in point, take a look at this phone number field from Bed Bath and Beyond. Phone numbers in the US can take many forms - parens around the area and dash separated are the most common. What isn’t common is a form typed out without any separators. However, lazy design forces that on people. Continue reading

When to Use Which User-Experience Research Methods

2016-03-18
There are many different ways to research your users. So many in fact that it’s hard to know when to use a particular method. In this post, the author lays out framework you can follow to help you determine which UX research method to follow. In When to Use Which User-Experience Research Methods the author describes a framework for choosing which research method to use based on where you are in the lifecycle of a project. Continue reading

Be Amazing

2012-09-07
I recently went to a great BYOB restaurant that just opened in Philadelphia. A week later, they sent me this. When was the last time you did something unexpected and awesome for your customers? Writing this card probably took the waitress 30 seconds to write. The impact for the business is priceless. I’ve already told a number of people about it (including you, the reader) and when I posted it on Facebook generated interest in the restaurant by people on my friend’s list. Continue reading