AWeber is one of the earliest email service providers. Initially founded in 1998 Aweber helps thousands of small businesses communicate with their customers.

When Aweber began their key differentiator was an automated drip campaign. This is a time based series that delivers regular email messages to an audience. As more competing products came into the marketplace and as our customers became more sophisticated with their email campaigns we needed to update the product.

At AWeber, I was the head of product. I lead a team of product managers and UX designers. One of our projects was Campaigns - an email marketing automation platform that was event driven and allows for more sophisticated campaigns.

Focus areas

Data analytics

Product analytics is the practice the process of collecting, analyzing and interpreting data to improve product development and inform business decisions.


coaching is the process of providing guidance, feedback, and support to individuals and teams in order to improve their performance and achieve their goals. It can help build leadership skills, enhance collaboration, and promote personal and professional growth. Coaching can be customized to the needs of individuals or teams and can be delivered in a variety of formats, such as one-on-one sessions, group workshops, or online training.

Product Discovery

Product discovery is the iterative process of exploring, testing, and validating ideas to create a product that meets customer needs and solves business problems.

Requirements Gathering

Requirements gathering is the process of defining and documenting the needs and expectations of stakeholders for a product or project.


Product roadmaps are high-level plans that outline the vision, goals, and features of a product over time to align stakeholders and guide development efforts.

Project Delivery

Project delivery is the process of completing a project and delivering the results to the client or stakeholders. It involves planning, executing, monitoring, and controlling project tasks to ensure they are completed on time, within budget, and to the required quality standards.


Product strategy is the plan and approach for developing and positioning a product in the market to achieve business goals and meet customer needs.

Team Building

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