Learn Product Management With These Great Books
You wonât find many, if any, colleges teaching software product management. I started my career in the early 90s and was lucky to have some great mentors.
Today, itâs a lot easier to kickstart your career in product management through a number of really great books. In this list Iâve compiled my favorite product management books.
Reading these is great starting point for you to begin learning about this really rewarding career.
Iâve listed only the best books that Iâve found that have helped me become a better product manager.
The list is broken into a number of key areas around product management. Where appropriate Iâve tried to cite the chapters in the books that pertain to the area they are listed. You will notice that some books are listed under multiple sections.Â
What is Product Management?
Product Management is building the right product for the right customer. Of course the devil is in the details. The chapters cited in these books provide a really great overview of Product Management. If youâre interested in getting into Product Management you should start here.
Inspired: How To Create Products Customers Love
Product Manager Marty Kagan walks you through the things you need to do to build amazing products. The first couple chapters of his book talk about what Product Management is and isnât.
Read Inspired: How To Create Products Customers Love
Agile Product Management with Scrum
Many organizations have adopted Agile Scrum as the process in which product is developed. In the world of Scrum there exists the role of Product Owner. This is very similar to a product manager and you may hear the terms used interchangeably. Roman Pichlerâs book takes you into the role of Product Owner. He talks the steps you need to take to develop your product iteratively. In Chapter 1 Understanding the Product Owner Role he lays out what it means to be a Product Owner.
Read Agile Product Management with Scrum
Understanding your Customers
You canât begin to build a great product unless you understand who your customers are. These books will help you learn how to do that.
Inspired: How To Create Products Customers
Chapter 17 â Personas for Product Management talks about the benefits and pitfalls of using Personas.
Read Inspired: How To Create Products Customers
The Inmates Are Running the Asylum
Alan Cooper, the father of Visual Basic, wrote this classic User Experience (UX) book almost 20 years ago. Itâs still relevant today and should be essential reading to any aspiring product manager. Pay particular attention to Chapter 5 â Customer Disloyalty and Chapter 9 where he introduces the concept of Personas.
Read The Inmates Are Running the Asylum
Predictably Irrational
People tend to think they behave in rational ways. Author Dan Ariely sets out to prove that by and large, we donât. This is a great book for understanding the psychology of behavior and learning why we do the things we do.
Read Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Hooked
Think about the applications and products you use everyday. When did they go from a product you use to a habit?
In Hooked, Nir Eyal talks about the mechanisms you can use to get your customers to form habits around your application. It’s broken down into four phases:
- The trigger that gets us to try something for the first time.
- The action that we need to do in order to use the product.
- The reward is the payoff of the need we had to use the product in the first place
- The investment of time, money or information that goes into the product.
Crossing the Chasm
Crossing the Chasm has had a huge influence on my thinking about bringing high tech products into the marketplace. Itâs a great book on strategy and should be on every Product Managerâs bookshelf. In part one of the book, he breaks down the product adoption life cycle and illustrates why companies continue to fail as the move along their products move along the lifecycle curve. Understanding who your customers are and where they are along the product adoption life cycle can mean that your business will succeed where others have failed.
Read Crossing the Chasm
Building the Right Products
Itâs not enough to understand your customers. You need to take what you have learned and build the right product for them. These books talk about how to make that happen.
HBRâs 10 Must Reads on Strategy
This book pulls together essays written by great strategic minds in the business world. They donât focus on any specific industry because the advice transcends any industry. Specifically read the chapter âWhat is Strategy?â from Michael E. Porter.
Read HBRâs 10 Must Reads on Strategy
Competitive Strategy
After youâve read the initial piece What is Strategy?, take a deeper dive with into strategic thinking with Competitive Strategy. Michael E. Porterâs book has transformed the theory, practice, and teaching of business strategy throughout the world. Itâs a heavy read but if you really want to become a good strategic thinker itâs essential reading.
Read Competitve Strategy
The Lean Startup
The Lean Startup takes ideas from Toyotaâs world-class manufacturing process and applies them in a novel way to building startups. While the title has the word âstartupâ this book applies to companies at all stages of their development. To learn how to build the right products, pay attention to part one â Vision.
Read The Lean Startup
Running Lean
While the Lean Startup tells you what to build, Running Lean gives you a framework to figure out how to build it. I particularly like the Lean Canvas as a tool for mapping out product + market fit
Read Running Lean
Agile Product Management with Scrum
Roman Pichler spends an entire section around Envisioning the Product. He provides both an understanding of what goes into a great product as well as specific techniques to follow to create the vision. In Chapter 2 Envisioning the Product, Roman provides guidance on creating the vision that you need to lead a team to execute building your product.
Read Agile Product Management with Scrum
Using data to make decisions
Itâs easy to think that you know what to build. Itâs better to use data to help drive that decision. This doesnât have to be hard either. These books talk about how to use data to make better product decisions.
Web Analytics an Hour a Day
This book by Avinash Kaushik digs into the world of website analytics. If youâre building an online product youâre going to need to use some form of analytics. This book helps you through the concepts.
Read Web Analytics: An Hour a Day
The Lean Startup
In Part Two â Steer author Eric Ries dives into how to use data to validate your product experiments.
Read The Lean Startup
Running Lean
In the Lean Startup, the author talks about getting into an experimental mindset. In the book Running Lean the author provides a framework for making that happen. Chapter 5 â Get Ready to Experiment breaks down ways that you can conduct experiments to ensure that youâre iterating on the right product.
Read Running Lean
Building your Products with Agility
Iâve developed products using a number of processes over my career. Iâve settled in on Scrum because itâs a simple framework with a bias toward action. You can choose whatever method works best for you.
Agile Product Management with Scrum
Section three of Roman Pichlerâs book talks about working through your list of priorities â the Product Backlog in Scrum parlance. Read Agile Product Management with Scrum
50 Quick Ideas to Improve Your User Stories
User Stories are the typical unit of work in Scrum. This book takes you through ways that you can improve upon how you think about and deconstruct product requirements into User Stories. Itâs a small read but packed full of really useful information. Iâve read this book a few times and never fail to pickup on something new.
Read Fifty Quick Ideas To Improve Your User Stories
Getting Real
The book Getting Real doesnât advocate any particular software development framework. Instead it details the business, design, programming, and marketing principles of 37signals. 37signals is a software as a service business that has built the Basecamp project management tool and Highrise CRM. The âFeature Selectionâ and âInterface Designâ section illustrate how they get products built.
Read Getting Real
Iterative Development
Getting Real
The Process section in Getting Real illustrates a methodology for getting your product done from start to finish.
Read Getting Real
Agile Product Management with Scrum
In the world of Agile Scrum development the Product Owner and the Product Manager are very similar roles. You may hear them used interchangeably. Roman Pichlerâs book takes you into the role of Product Owner. He talks the steps you need to take to develop your product iteratively.
Read Agile Product Management with Scrum
Effective Communication
Product managers need to sell ideas both internally and to the public. Like it or not you will have to get good at public speaking. Here are some of the resources Iâve used to improve my public speaking and sales skills.
The Presentation Secrets of Steve Jobs
In this book the author dissects some of Steve Jobs best presentation and tells you why they were successful. He gives you point by point examples illustrating how you can sell your ideas in an enthusiastic way.
Read The Presentation Secrets of Steve Jobs
Steal the Show
I once met the author Michael Port when he conducted an in-house public speaking course. He is an amazing, dynamic guy and that comes through in his book. Product Managers need to be good presenters. Escape the boring slide deck and learn how to tell stories.
Read Steal the Show
How to Win Friends and Influence People
Great product managers lead by influence. This classic book gives you a number of techniques you can follow to help build rapport with your team and change their thinking.
Read How to Win Friends and Influence People
Launching new products and features
Ok, your productâs built. Now you need to get it out the door. These books will show you how.
Crossing the Chasm
Part two of Crossing the Chasm talks about bringing your product to market. He uses a D-Day analogy to describe how to conqueror your market.
Read Crossing the Chasm
Getting Real
While Crossing the Chasm talks about defeating a market in broad terms, Getting Real offers more tactical advice. The section âPromotionâ offers a number of ideas on how to successfully launch and market your product.
Read Getting Real
Agile Product Management with Scrum
When will it be ready? Itâs a question youâll hear with a lot of regularity as a Product Manager. In Chapter 4 â Planning the Release Roman describes the steps to follow to get products out the door in a Scrum environment.
Read Agile Product Management with Scrum
Finding a Job in Product Management
If youâve studied the books in this section you might be ready to take a shot at product management. Hereâs are two really good books to help you network and nail the job interview.
Knock âEm Dead
If you are only going to read one book about finding a job, this is the one. It covers the gamut of how to conduct an effective job search.
Read Knock âEm Dead
Never Eat Alone
In this excellent book, Keith Ferrazzi teaches you how to build your network before you need it.
Read Never Eat Alone
Leading Product Teams
The best organizations push product management out to the edges. What I mean is that individual product teams should be empowered to make decisions about their products because they are closest to the problem. Here are some great books that talk about organizational structure that is relevant to product management.
Team of Teams
General Stanley McChrystal’s book talks about empowering teams using the formation of the Joint Special Operations Team as the through-line.
The Five Dysfunctions of a Team
Patrick Lencioni uses a fable to describe the five common problems that even high performing teams struggle with.
The Truth About Employee Engagement
In this fable, Patrick Lencioni talks about to improve the performance and job satisfaction of employees.
Note:Â If you purchase one of these books on Amazon I get a percentage of the sale. It helps pay for server costs. Whether you buy them from Amazon or somewhere else these are a really great set of resources to help you. Iâve read all of them, some multiple times