Stop focusing on the solution, focus on the problem.

Focus on the problem, not the solution.

I just spent about a half an hour looking for a photo sleeve for a baby album. I needed to do this because the sleeve was torn.

I then realized that there were about two dozen unused sleeves in the back of the album.

How often do you get fixated on the solution to a problem that you stop actually thinking about the problem you’re trying to solve?

2 Comments

  1. gopalshenoy on November 29, 2018 at 8:00 am

    More often than one wants. This is because solving a problem is fun, creative that I feel the brain naturally wants to move there. This is the trap because without deeply understanding the problem, you could some up with solutions that either solves the wrong problem or solves the problem half assed. If the latter happens, we tend to give it a glorified name of “MVP”. Techniques I have found helpful are asking 5 Why’s and also writing down the problem statement – for me the process of writing brings up a lot of questions that I am forced to seek clarity on understanding the problem even more.

    • Joe Cotellese on November 30, 2018 at 5:37 am

      You’re right Gopal, the 5 why’s are a great technique for gaining clarity. Thanks for dropping by.

Please share your thoughts.

Joe Cotellese
Product Manager
Joe Cotellese
Doylestown, PA

My first professional job involved playing video games for 9 hours a day. After experiencing early signs of brain rot, I decided to teach myself how to write software.

My entire career is characterized by this “why not?” attitude.

I'm currently applying my experience at product development to help early to mid-stage companies develop a “product first” mindset.

You can also find him at the links below.

Affiliate Disclosure

On blog posts where I discuss products I may include affiliate links. If you click on one of these links and buy something then I get a teeny-tiny commission. As of this writing I think I make enough to buy a cup of coffee once every couple of months. 

I don't get any paid compensation directly to write product reviews. I think that's pretty scammy.

Get hand curated Product Management and UX articles delivered to your inbox. Subscribe to #5Things in Product Management

arrow-right