You're a Product Manager? What's that mean?

  • 21 Jun, 2016

How many times has someone asked you this question? I’ll bet often. Over the years how I’ve answered this question has evolved to this…

I delight customers by giving them meaningful products.

I think it summarizes nicely the core role of a product manager. Everything you do is in service to this end. Without focusing on this core concept then it doesn’t matter what process you follow, what tools you use to wireframe, what your competitors are doing. Delight your customers by giving them products that are meaningful and you’re on a sure-footed path to success. What are some ways that you have answered this question?

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