Music Choice SWRV

As the Director of TV Product development, I was responsible for the team that introduced the worlds first 24 hour interactive music video network.

Music Choice SWRV (now Play) allowed viewers to take control over the video programming by voting for their favorite upcoming music videos.

Check it out here.

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Joe Cotellese
Product Manager
Joe Cotellese
Doylestown, PA

My first professional job involved playing video games for 9 hours a day. After experiencing early signs of brain rot, I decided to teach myself how to write software.

My entire career is characterized by this “why not?” attitude.

I'm currently applying my experience at product development to help early to mid-stage companies develop a “product first” mindset.

You can also find him at the links below.