Hi everyone! Welcome to another installment of #FiveThings. Yes, it’s a few days early. I want to get into a rhythm of getting this out on a Friday.
UX and Product Management is a big fuzzy Venn diagram…
If you’re a UX person aspiring to get into Product Management take heart, it’s a viable career option.
Product manager’ is one of those roles that draws in people from numerous trades and industries. Regardless of qualifications and experience, excellent product managers share common traits like customer empathy, curiosity, great communication, good listening and a philosophy of continuous improvement.
Behind every great product…
When I first decided to start The Silicon Valley Product Group, I had just left eBay and had some very strong opinions about what makes great product teams, and great product cultures, and while there were more than a few important thinkers and leaders on these topics, one area that I felt was under-represented was the role of product management. So one of the very first things I did was to sit down and write an essay about what I believed about this role. I titled the paper, “Behind Every Great Product” and it was inspired by the classic Good Product Manager / Bad Product Manager by Ben Horowitz. The paper proved popular and helped many teams to get a better understanding of just what product was all about.
Learn from Instacart VP of Product Elliot Shmukler the benefits of A/B testing…
In this interview, Shmukler shows why he uses A/B testing as a management framework, illustrating how it works to not only accelerate decisions, but also empower the teams making them. He outlines the framework’s benefits and challenges, as well as how to implement and scale it a startup. Any product or growth leader will learn from his data-driven approach to product and team management.
How Spotify approaches MVPs…
Many companies face the paradox of wanting to build a delightful product without knowing if people actually want the product until it’s released. Spotify’s vision was to give people the right music at the right time while incentivizing artists by paying them based on number of shares their music received. Yet Spotify defied the odds and grew from zero to over 1 million paying subscribers in the US — a market foreign to Spotify’s native Swedish team and one already teeming with competitors.
Something to think about…
The essence of strategy is choosing what not to do.
If you like these product management nuggets then please share it with your product management friends.
Have any suggestions for how I can improve this? Just send a tweet to @JoeCotellese and put #5Things in the message so I can find it.
My first professional job involved playing video games for 9 hours a day. After experiencing early signs of brain rot, I decided to teach myself how to write software.
My entire career is characterized by this “why not?” attitude.
I'm currently applying my experience at product development to help early to mid-stage companies develop a “product first” mindset.
You can also find him at the links below.
On blog posts where I discuss products I may include affiliate links. If you click on one of these links and buy something then I get a teeny-tiny commission. As of this writing I think I make enough to buy a cup of coffee once every couple of months.
I don't get any paid compensation directly to write product reviews. I think that's pretty scammy.