curated list of great product management articles

Five Things is a new series that curates the most interesting things I’ve found in the world of Product Management this week.

From the world of product management…

Ken Norton talks about two career paths in product management in the article Ken Norton: Dual-Track PM Ladders.

Product vs. managerial career paths In an earlier newsletter, I wrote about product management career paths and why we should create opportunities for PMs who don’t necessarily want to become senior managers. I received a lot of feedback on that article, including a surprising number of you who, like me, prefer staying close to the product over ascending the executive ladder. This conversation might strike you as being strictly Big Company,” but it’s just as important to set career opportunities at a startup, even if the individual rungs on the ladder won’t be filled for years to come.


Want to build a good product? Get feedback early…

Peter Merholz  provides a baking analogy for soliciting feedback from your customers.

The quicker you can get feedback on what you’re thinking the better your idea will be. Usage is oxygen for ideas.

That’s so quotable!


Great Product Launch Checklist

Tanya Johnson publishes a product launch checklist you can use when planning your product launches.

Find it over at

Are Chatbots the future of user interfaces?

In July of 2013 Toby Shapshak, the South African speaker, strategist and editor of Stuff Magazine, did a TED talk called You Don’t Need An App For That. Business leaders, innovators and experience designers would soon realize how profound this TED talk was to the rest of the world. Shapshak’s astute observations and message to the rest of the world was years ahead of a revolution that Forbes would call “the new way we’ll be interacting with computers.”


Something to think about…

Be stubborn on vision but flexible on details.

– Jeff Bezos

If you like these product management nuggets then please share it with your product management friends.

Have any suggestions for how I can improve this? Just send a tweet to @JoeCotellese and put #5Things in the message so I can find it.



Please share your thoughts.

Joe Cotellese
Product Manager
Joe Cotellese
Doylestown, PA

My first professional job involved playing video games for 9 hours a day. After experiencing early signs of brain rot, I decided to teach myself how to write software.

My entire career is characterized by this “why not?” attitude.

I'm currently applying my experience at product development to help early to mid-stage companies develop a “product first” mindset.

You can also find him at the links below.

Affiliate Disclosure

On blog posts where I discuss products I may include affiliate links. If you click on one of these links and buy something then I get a teeny-tiny commission. As of this writing I think I make enough to buy a cup of coffee once every couple of months. 

I don't get any paid compensation directly to write product reviews. I think that's pretty scammy.