Blog Posts

AWeber Campaigns

By Joe Cotellese / January 13, 2016 /

AWeber is one of the earliest email service providers. Initially founded in 1998 Aweber helps thousands of small businesses communicate with their customers. When Aweber began their key differentiator was an automated drip campaign. This is a time based series that delivers regular email messages to an audience. As more competing products came into the…

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How to build a minimum viable product

By Joe Cotellese / December 16, 2015 /

I came across this great illustration describing how to build a minimum viable product (MVP). The obvious takeaway here is that each release needs to deliver something of value to your customers. That’s not all you should think about though. In addition to delivering value to your customers each iteration of your product should be…

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Lazy Registration Examples

By Joe Cotellese / September 28, 2015 /

The website ZenoBase has an example of this pattern in use.

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UX Patterns for Expression Builders

By Joe Cotellese / August 28, 2015 /

I’m working on requirements that require an expression builder. I’m collecting some examples here. In this example there are a number of expressions that are draggable so you can change the order of the operations.  

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How to delight customers like Papa John’s Pizza

By Joe Cotellese / May 20, 2015 /

Last night I ordered a pizza from Papa John’s Pizza. It’s usually not my first choice but like most fast food it was convenient.  I called to order the pizza and was told it would be ready in 20 minutes. About 12 minutes later I arrived to pickup my order and was greeted by the…

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Intellifit Scanner

Intellifit 3D Body Scanner

By Joe Cotellese / April 26, 2015 /

Intellifit was a 3D body scanning technology that used low power radio waves to construct a 3D model of a person. That model was used to extract body measurements. The body measurements were used to help customers find great fitting clothing. While at Intellifit I was the VP of Engineering, responsible for all of the…

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Joe Cotellese
Product Manager
Joe Cotellese
Doylestown, PA

My first professional job involved playing video games for 9 hours a day. After experiencing early signs of brain rot, I decided to teach myself how to write software.

My entire career is characterized by this “why not?” attitude.

I'm currently the co-founder of AppJawn, the software company behind the amazing recipe organizer app ClipDish.

I also help transform companies into product driven organizations as a fractional CPO.