Blog Posts

humanize filenames make users happy

Does your app save content offline? Humanize your filenames.

By Joe Cotellese / August 27, 2017 / 0 Comments

I am on a quest to help UX designers think about humanizing their products. In this post I’d like to talk about humanizing filenames when your application saves an invoice. Any application that bills it’s customers should have a human readable file name. Your customers need those invoices when they submit expense reports. It’s frustrating…

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good ux display data readable to humans

Humanize Your Data

By Joe Cotellese / August 23, 2017 / 0 Comments

I’ve been playing around a lot with the app Rescue Time, it’s a really cool productivity tool that helps keep your workday focused. I’ve used it for a number of years. Today, I was taking a look at some of my stats and came across this pretty cool statistic. Wow, I’ve been productive for over…

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Philly Tech Week 2017 Talk

By Joe Cotellese / May 3, 2017 / 0 Comments

Thanks everyone that came out to my Philly Tech Week 2017 talk – What failing a Ninja Aptitude Test Taught Me About Product. Below is a copy of the slide deck.

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3 Things I Learned About Usability Testing By Looking at Customers in Their Underwear

By Joe Cotellese / March 19, 2017 / 0 Comments

How resistance can get in the way of qualitative insights “Please strip down to your underwear now,” I heard myself say. I tried to act casual about the situation I was in but the fact is, I felt pretty uncomfortable. When the middle-aged man walked back out of the dressing room, I was going to…

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curated list of great product management articles

#5Things in #ProdMgmt for November 18th, 2016

By Joe Cotellese / November 18, 2016 / 0 Comments

Hi everyone, it’s time for another #5Things in product management. I’ve tweeted a lot of great product management articles this week. Here are some a few of the best ones that I’ve found. Are you working in a feature factory? This post from @JohnCutlefish helps you sort it out. My favorite test? Infrequent (acknowledged) failures…

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Focus On Customer Experience like Nike and Disney

By Joe Cotellese / November 15, 2016 / 0 Comments

I just did an interview on the Design Your thinking podcast we covered a lot of ground related to product development. Some highlights include: Why you should focus on the customer and not the product. I give some tips on how I keep myself organized (hint – hire a great team) What tools I use to…

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Joe Cotellese
Product Manager
Joe Cotellese
Doylestown, PA

My first professional job involved playing video games for 9 hours a day. After experiencing early signs of brain rot, I decided to teach myself how to write software.

My entire career is characterized by this “why not?” attitude.

I'm currently applying my experience at product development to help early to mid-stage companies develop a “product first” mindset.

You can also find him at the links below.