Blog Posts

Should Product Managers Do Wireframes? The Answer is a Resounding Maybe.

By Joe Cotellese / October 10, 2018 /

To promote a recently penned blog post, Product Plan CEO @JimSemik recently posted the question “Should product managers wireframe?” on LinkedIn. I have some thoughts on that I’d like to share. This question assumes that we’re talking about product managers in the software business. If you’re a product manager for a soup company, you might…

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#5Things in Product Management for September 8, 2017

By Joe Cotellese / September 8, 2017 /

Over the last couple of weeks, I’ve been focusing on building the MVP for my social selling tool Sharey. Particularly, I am digging into the product vision, and my strategy to get there. This week’s #5Things post focuses on product vision, strategy, roadmaps and how important it is for each of these things to be…

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humanize filenames make users happy

Does your app save content offline? Humanize your filenames.

By Joe Cotellese / August 27, 2017 /

I am on a quest to help UX designers think about humanizing their products. In this post I’d like to talk about humanizing filenames when your application saves an invoice. Any application that bills it’s customers should have a human readable file name. Your customers need those invoices when they submit expense reports. It’s frustrating…

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good ux display data readable to humans

Humanize Your Data

By Joe Cotellese / August 23, 2017 /

I’ve been playing around a lot with the app Rescue Time, it’s a really cool productivity tool that helps keep your workday focused. I’ve used it for a number of years. Today, I was taking a look at some of my stats and came across this pretty cool statistic. Wow, I’ve been productive for over…

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Philly Tech Week 2017 Talk

By Joe Cotellese / May 3, 2017 /

Thanks everyone that came out to my Philly Tech Week 2017 talk – What failing a Ninja Aptitude Test Taught Me About Product. Below is a copy of the slide deck.

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3 Things I Learned About Usability Testing By Looking at Customers in Their Underwear

By Joe Cotellese / March 19, 2017 /

How resistance can get in the way of qualitative insights “Please strip down to your underwear now,” I heard myself say. I tried to act casual about the situation I was in but the fact is, I felt pretty uncomfortable. When the middle-aged man walked back out of the dressing room, I was going to…

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Joe Cotellese
Product Manager
Joe Cotellese
Doylestown, PA

My first professional job involved playing video games for 9 hours a day. After experiencing early signs of brain rot, I decided to teach myself how to write software.

My entire career is characterized by this “why not?” attitude.

I'm currently the co-founder of AppJawn, the software company behind the amazing recipe organizer app ClipDish.

I also help transform companies into product driven organizations as a fractional CPO.