The value of product management

I’ve spoken with a lot of CEOs from engineering led organizations who don’t understand how a much a good product manager helps their bottom line.

Here’s what I tell them.

Great product management drives down the cost of development because it front loads mistakes where the cost of being wrong is low.

In other words, if you’re learning that you’ve built the wrong product after you’ve released, you just ran a $$$$$ experiment that I could have probably done for less than $1000 and some interviews conducted via UserTesting.com.