Joe Cotellese

👋 Hi! I'm Joe – product guy, coach and founder.

Product Tunnel-vision


Focus on the problem, not the solution.

I just spent about a half an hour looking online for replacement photo sleeves for a baby album that sits on a shelf in my office. I needed to do this because the sleeve was torn.

After coming up empty and thinking I’d have to toss the whole thing in the trash I realized something pretty obvious…

There were about two dozen unused sleeves in the back of the album.

How often do you get fixated on the solution to a problem that you stop actually thinking about the problem you’re trying to solve?