Joe Cotellese

👋 Hi! I'm Joe – product guy, coach and founder.

Product Ownership is Taken, Not Given


Ownership is taken, not given. If you are starting out in product management, don’t wait for your boss to give you responsibility over a product line. Prove that you deserve it and then take ownership.

How do you prove you deserve it?

Understand the company’s strategic vision. Be able to articulate that strategic vision and how the current product fits (or doesn’t.)

Understand your product inside and out.

Understand your competitors inside and out and know why they make the choices that they make.

Understand your customers needs and pain points.

If you wait for the ownership fairy to tell you it’s time you’ll be disappointed.