Product managers should embrace constraints

Force constraints on yourself as a way to change your thinking.

I ♥ grocery shopping and am always looking for ways to make things more efficient.

In our most recent release of ClipDish I wanted to add support for sending ingredients to a shopping list. The obvious solution is to add a grocery list feature into ClipDish.

Upon reflection, I realized that would take longer than I wanted with no clear return on the time investment.

Instead, I ended up integrating ClipDish with Apple Reminders. This cut the implementation time from weeks to hours. It also added some additional features like Siri and shared lists that I wouldn’t have even thought to include in the first version of a feature built from the ground up.